Part of Bloomsbury's Object Lessons, a series of short, beautifully designed books about the hidden lives of ordinary things.
For a century, magazines were the authors of culture and taste, of intelligence and policy - until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin's press; through their boom - enabled by new technologies - as creators of a new media aesthetic and a new mass culture; into their opulent days in advertising-supported conglomerates; and finally to their fall at the hands of the internet.
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The Gutenberg Parenthesis
The Age of Print and Its Lessons for the Age of the Internet
The Gutenberg Parenthesis traces the epoch of print from its controversial beginnings to our digital present—and draws out lessons for the age to come.
The age of print is a grand exception in history. For five centuries it fostered what some call print culture—a worldview shaped by the completeness, permanence, and authority of the printed word. As a technology, print at its birth was as disruptive as the technologies of today. Now, as the internet ushers us past print culture, journalist Jeff Jarvis offers important lessons from the era we leave behind.
To understand our transition out of the Gutenberg Age, Jarvis first examines the transition into it. Tracking Western industrialized print to its origins, he explores its invention, spread, and evolution, as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass—mass media, mass market, mass culture, mass politics, and so on—that came to dominate the public sphere.
Brimming with broader implications for today’s debates over communication, authorship, and ownership, and more, Jarvis’ exploration of print on a grand scale is also a complex, compelling history of technology and power.
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Jarvis is the Leonard Tow Professor of Journalism Innovation at the City University of New York’s Craig Newmark Graduate School of Journalism. He is the author of What Would Google Do?, Public Parts, and Geeks Bearing Gifts, the cohost of the podcast This Week in Google, and author of the blog, Buzzmachine.com. He’s on social media at @jeffjarvis and @email@example.com.